Most owners picture rejection as a clear "no thanks." In practice it almost never shows up that way. You send a follow-up, maybe a second one, hear nothing back, and quietly decide the lead's gone cold. The data on this doesn't back that read: most buyers who do eventually say yes needed somewhere around five to eight touches to get there. You stopped at two.
That's not a judgment call, it's a guess wearing one. A lead who hasn't told you no is still a lead. The owners who close more of these aren't smoother talkers — they're the ones keeping a short list of exactly who's still waiting on a reply, and working it like a checklist instead of going by feel.