Field Notes · ~30 sec read

Make it easy to say yes today

Every additional step you add before someone can say yes — a callback, a follow-up email, a form to fill out later — is a chance for the moment to pass. People don't come back to finish deciding nearly as often as we assume they will.

If someone's ready now, let them finish now. Send the link, the price, or the answer in the same reply — not "I'll get that over to you."

Chaseline sorts your leads by temperature automatically, so the ones about to close never sit at the bottom of the list.

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